Magipics produces medical animations on a regular basis. Presented here is the second animation we have created for PolyActiva Pty Ltd, describing a surgical procedure. PolyActiva uses a unique drug-polymer conjugate technology to enable site specific drug delivery from medical device components, such as implants, films, or fibers.
This animation demonstrates the use of PolyActiva’s post-surgical antibiotic-releasing implant. The implant is intended to provide a sustained release of antibiotic, within the eye, for several days after cataract surgery – the time at which the risk of post-surgical infection is the highest.
Briefly, the product will be presented to the eye surgeon as a single use, disposable injector device (similar to a syringe) which is preloaded with an antibiotic-releasing polymer implant. Following cataract surgery, the needle is inserted into the front chamber of the eye, and the implants are injected. They then immediately begin to release the antibiotic.
A few words on realism
There are many important factors to take into consideration when creating an animation. Several of these must be dealt with at the planning stage. For example, what look and feel do we want? Will it be realistic or stylized? If the target audience is schoolchildren, perhaps a “cartoony” style would be suitable? Or, if the audience mainly consists of experts in the field, should a more realistic and scientifically correct style be used? It is very important that an appropriate degree of realism is chosen. Too much realism may be a distraction, while too little may be too abstract. Either of these could cause the audience to lose interest. This is especially true for medical and surgical animation. It has to be realistic enough to be anatomically correct, while avoiding being overpowering and “gory”.
Regardless what style is employed, the imagery ultimately has to do the job of effectively communicating the story the client wants to tell. Magipics has several years’ experience dealing with these considerations and striking the right visual balance. This ensures that the creative process is optimal and that the product is to the client’s satisfaction.
Please turn on your sound, as the animation is narrated (voiceover performed by Nick Pitsas).
Although this animation may not be for the faint-hearted, I hope you will find it interesting!
© 2017 Mats Bjorklund